Post by nurnobisorker80 on Nov 10, 2024 5:07:23 GMT
If the launch of contextual advertising took place, a certain period has passed - usually a month, but sales have not increased, any website owner will wonder what the reason is.
Today we will look at the main problems that prevent context from working effectively:
Key phrases do not reach the target audience
For Direct to be effective, it is necessary not only to select keyword combinations at the initial stage, but also to track the search queries that users use to click on ads.
People's needs differ and two different people can search for the same product in different ways. Therefore, one of the main recommendations for effective budget allocation off page seo service and sales from context is the analysis of search queries. Here you also need to track non-target queries and add new negative words that will limit impressions in unnecessary places.
Discrepancy between the text of the announcement and the information on the website
Despite its obvious simplicity, this is a common mistake. Let's say you indicated a big discount or a favorable price to activate conversions, but on the site it is not so. The user, realizing the deception, will close the page and order the product elsewhere, where the price will be more favorable.
Keep an eye on the relevance of your ads and if the price of a product on the site has changed, you should also change it in the context.
Page not relevant to the ad
The visitor must be given the page of the site that he was looking for. For example, in the search line the user wrote - mirror wardrobe, and in response to clicking on the contextual advertising, the catalog with exactly these modifications should open, and not with all the wardrobes, and especially not the root section of the catalog or the main page.
No one wants to take extra steps to find the goods or services they want, give them everything ready-made.
There is no USP on the page
Or, to put it simply, there is no unique selling proposition. This is a grave mistake if the USP is the same for all visitors or is not posted at all. We have already emphasized that user requests differ and it is necessary to solve the client's problems in order to get an order from him.
In the case of a landing page, it will not be possible to write a USP for all requests, but in this case, make a "Dynamic substitution of headings". We have already written how to do this.
No prices on the site
If you are one of those businessmen who think that after visiting the site the client will call to find out the price of the product, then you will not wait for sales. Any person goes to the site precisely to find out the price.
If you are working on a custom order and cannot write an exact price, write “from…”, but the price on the website should always be there, period.
Expensive
You did everything correctly, indicated the cost, but there are clicks, but no orders?
Maybe your prices are higher than your competitors. As a rule, people look for cheaper prices and see no point in overpaying.
If you cannot reduce the price of a product, arrange promotions and discounts, improve the quality of services and focus on this, provide additional services that others do not offer. For example, when selling household appliances, offer free delivery and a more favorable price for installation services.
Today we will look at the main problems that prevent context from working effectively:
Key phrases do not reach the target audience
For Direct to be effective, it is necessary not only to select keyword combinations at the initial stage, but also to track the search queries that users use to click on ads.
People's needs differ and two different people can search for the same product in different ways. Therefore, one of the main recommendations for effective budget allocation off page seo service and sales from context is the analysis of search queries. Here you also need to track non-target queries and add new negative words that will limit impressions in unnecessary places.
Discrepancy between the text of the announcement and the information on the website
Despite its obvious simplicity, this is a common mistake. Let's say you indicated a big discount or a favorable price to activate conversions, but on the site it is not so. The user, realizing the deception, will close the page and order the product elsewhere, where the price will be more favorable.
Keep an eye on the relevance of your ads and if the price of a product on the site has changed, you should also change it in the context.
Page not relevant to the ad
The visitor must be given the page of the site that he was looking for. For example, in the search line the user wrote - mirror wardrobe, and in response to clicking on the contextual advertising, the catalog with exactly these modifications should open, and not with all the wardrobes, and especially not the root section of the catalog or the main page.
No one wants to take extra steps to find the goods or services they want, give them everything ready-made.
There is no USP on the page
Or, to put it simply, there is no unique selling proposition. This is a grave mistake if the USP is the same for all visitors or is not posted at all. We have already emphasized that user requests differ and it is necessary to solve the client's problems in order to get an order from him.
In the case of a landing page, it will not be possible to write a USP for all requests, but in this case, make a "Dynamic substitution of headings". We have already written how to do this.
No prices on the site
If you are one of those businessmen who think that after visiting the site the client will call to find out the price of the product, then you will not wait for sales. Any person goes to the site precisely to find out the price.
If you are working on a custom order and cannot write an exact price, write “from…”, but the price on the website should always be there, period.
Expensive
You did everything correctly, indicated the cost, but there are clicks, but no orders?
Maybe your prices are higher than your competitors. As a rule, people look for cheaper prices and see no point in overpaying.
If you cannot reduce the price of a product, arrange promotions and discounts, improve the quality of services and focus on this, provide additional services that others do not offer. For example, when selling household appliances, offer free delivery and a more favorable price for installation services.